KnowledgeNest

In the era of smartphones, email, Facebook and Twitter, Yelp and TripAdvisor, it’s easy to understand why some business owners question the need for a physical sign. Yet signs still offer many ways to attract customers and increase brand awareness. They’re not only highly visible, they can also communicate key messages in a timely fashion…

Many business owners recognize the importance of exterior signage, but interior signage is just as critical to brand recognition and customer engagement. These business signs act as silent salespeople, directing customers to different areas of the store and highlighting promotions. They also provide a foundation for creating a consistent, cohesive experience throughout the store. To…