In the era of smartphones, email, Facebook and Twitter, Yelp and TripAdvisor, it’s easy to understand why some business owners question the need for a physical sign. Yet signs still offer many ways to attract customers and increase brand awareness. They’re not only highly visible, they can also communicate key messages in a timely fashion and function as 24/7 marketing ambassadors. If you’re looking to gain new customers and boost sales, read on to learn how an outdoor sign can do the trick.
In a world where digital ads can interrupt consumers’ TV shows, flood their inboxes and even ring their phones, people are seeking a break from the noise. A business’s outdoor sign offers an attractive alternative that draws the eye in a positive way and encourages curiosity without being pushy. A well-designed sign can set a good first impression and create a desire to learn more, giving potential customers confidence that the company will serve them well in the future.
Consistent Branding: A well-designed sign featuring consistent branding elements like logos, colors and taglines reinforces brand identity each time a passerby sees it. A product like a channel letter logo box is particularly effective at this, and can help increase brand recognition among a target audience.
Visibility: In high-traffic shopping locales, a well-placed sign ensures that the company’s products and services are always visible to anyone who passes by. A product like a monument sign or pylon sign is a great choice for increasing visibility, and can be complemented by a blade sign or strategically placed A-frame.
Targeted Attraction: By clearly communicating what a business offers, signs can help to attract individuals who are already interested in that specific offering. This can reduce the time and effort required to convert these prospects into paying customers.
Quick Updates of Latest Marketing Messages: Signs can quickly and easily be updated to reflect new promotions, specials or seasonal sales. This is a huge advantage over traditional marketing methods that can take a long time to reach consumers.
Sense of Urgency: Effective signage can evoke emotions or a fear of missing out (FOMO) that prompt spontaneous purchasing. A well-placed sign showcasing a limited-time discount, for example, can drive in shoppers eager to take advantage of the opportunity.
Outdoor signage can be an effective tool to increase a retail or restaurant’s sales and profitability. A good-quality sign is a lasting investment that can draw in new customers and promote the company’s products and services without the need for continuous advertising campaigns. An illuminated channel letter sign, in particular, is a cost-effective and reliable marketing solution that can deliver a significant return on investment for any retail or restaurant business. If you’re ready to start attracting more customers with the power of a well-designed sign, contact a #1 sign shop near me today.