Tradeshow display can attract more customers

If your business is attending a trade show, you want to make sure that your signage stands out amongst the competition. The right trade show signage can help you accomplish this goal and ensure that your booth’s graphics are as effective as possible.

A Trade Show Sign Display can elevate a brand’s perception, making it appear appealing, trustworthy and professional. But a poorly-designed or maintained sign can do the opposite, suggesting neglect or unreliability.  Your booth’s signage should be able to convey the unique message of your company, and it should be easy for attendees to understand. That’s why you need to use the correct color scheme and fonts on your signage. Additionally, your signage should be sized properly to fit in your booth space. The font you choose is an important factor in this, as serif and sans-serif fonts are easier to read than script or handwritten ones.

Creating your own custom sign allows you to add personal touches and create a more memorable experience for your guests. For example, if your company is family-owned or has a close-knit culture, consider adding a photo of the founder or employees to the banner. Similarly, if your company is new and trying to build up trust, you can add a logo or slogan that emphasizes the newness of your business.

Another way to stand out at a trade show is by using rounded signage shapes instead of straight lines. Large rooms filled with straight-lined signage can become visually tedious, so try a curved shape to catch the eye of your audience.

The material that your sign is made of can also affect its durability and aesthetic. PVC is a common choice, as it’s durable and comes in a variety of colors. It’s also inexpensive and can be cnc routed into shapes like letters. For a more decorative or feminine feel, you can even use flowers or low-maintenance plants to decorate your signs.

You can also add an extra element to your trade show signage by incorporating technology. A video display can stop people in their tracks and capture their attention. Humans are hardwired to look at moving images, and it’s a great way to grab attention and communicate your message without speaking.

In addition to a wide range of signage, SpeedPro offers a full line of portable trade show booth accessories, including literature racks, kiosks, counters and more. These additions can transform your booth from a flat surface into an interactive experience that draws customers in and helps them find you with ease.

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